Digital Media Partner for Max Media Pakistan: Case Study

The challenge

A media company with no digital side

Max Media Pakistan covered electronic media, and it had the clients to go with it. What it did not have was a digital media side. That was the gap, and it is where Digital Hub came in as its digital media partner.

Our approach

A digital media partner on a project basis

Digital Hub worked with Max Media from 2019 to 2023 on a project basis. It was never an employment arrangement. Digital Hub assembled and ran its own team for the work.

Digital Hub joined as Max Media's digital media partner and media buyer. Through that partnership, Digital Hub also became a partner of the Education Expo 2022.

The solution

IT and production work that came through the partnership

Once the partnership was running, IT and production work started to come through Max Media, and Digital Hub took it on.

A dubbing project, handled end to end

Digital Hub handled one dubbing project from start to finish. It wrote the script, recorded the dubbing and carried out the final editing. The production work used Cubase, Adobe Audition, Adobe After Effects and Adobe Premiere Pro. This was work delivered in those years. Dubbing, recording and video editing are not current Digital Hub services.

CRM systems

Digital Hub built CRM systems, not for Max Media itself but for Max Media's client. Max Media is an agency that runs offline, national and international media marketing, and its own business runs on that, not on a CRM. The systems were made for one of its clients, a study abroad consultancy, so the detail below describes that client's work while the engagement is credited to Max Media, which is where the work came through. Max Media can name that client on its own terms, so this page does not.

The consultancy helps students who want to study abroad. The CRM holds university data by country, along with scholarships, programs and admission requirements, so a counsellor can match a student to the places that suit their profile instead of searching several sources. When a student applies, a tracking ID goes out, and the student follows the application against it. The team records every status update on the CRM, adds each new lead there, and works from that one record from the first enquiry to the final admission.

A subscription app for the dubbing project

Digital Hub built a mobile app for the local dubbing project, in JavaScript. The app held nothing but the dubbed videos, and the dubbing team uploaded its work straight into it, so the jobs and their material lived in the app rather than being passed around by hand.

The app was a subscription service. Viewers paid monthly to watch, and what they watched was the dubbed content the team produced.

Results

Over the four years, more than 50 clients came to Digital Hub through the Max Media partnership. They were served on digital marketing, SEO, and development covering websites and SaaS products. That work is separate from the clients Digital Hub serves directly, and it is on top of the projects in its own portfolio.