Logo and Visual Identity Design
Logo and visual identity design gives a business its mark, colors, typefaces and the visual rules that make it recognizable. Digital Hub designs the identity to work at small and large sizes, in print and on screens, and documents it so your team can apply it consistently.
A logo that works on a signboard but fails as a small social profile picture is a logo that was designed for one place. Logo and visual identity design avoids that by treating the mark as part of a system built to work at every size and on every surface.
Logo and visual identity is one of the deliverables in Digital Hub’s Branding service. It covers the mark, the colors, the typefaces and the visual rules that make a business recognizable at a glance. Digital Hub, a hub IT company in Pakistan, designs it for new businesses that need a first identity and for established companies that have outgrown the one they have.
What problems does visual identity design solve?
Visual identity design solves the problem of a business that looks different in every place it appears. The signs are easy to spot:
- The logo is a low-quality file that gets stretched, recolored or redrawn each time someone needs it.
- The website, the printed material and the social profiles use different colors and type.
- Nothing in the design tells a customer what kind of business this is or who it is for.
- Each new designer or printer starts from scratch because there is nothing written to follow.
A designed identity replaces those habits with a mark and a set of rules. Customers recognize the business faster, and the team stops making design decisions piece by piece.
What Digital Hub delivers in logo and visual identity design
The identity is designed against the brand’s positioning, so the look has a reason behind it. Depending on the scope agreed, the deliverables include:
- The logo and its variations for different uses
- The color palette and theme
- The typefaces
- The visual rules for combining these elements
Logos, identities and packaging are designed in Adobe tools, and print-ready artwork goes out as CorelDRAW (CDR) files because that is what printers work from. The work is handed over with a walkthrough so your team can use the files. Where brand guidelines are in scope, they are part of the handover, as a PDF. Printing is arranged by the client.
Which files do you receive?
The logo and identity are handed over in AI, EPS, PNG, PDF and CDR formats, plus any other format your printer, developer or platform needs. Font licensing is the client’s responsibility: where the identity uses a licensed typeface, the client buys the license for its own use.
How a logo and visual identity project runs
The same seven-step process runs on every Digital Hub project, whatever the service. For a logo and identity it works like this.
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Step 1
Discovery call
We go through the project in detail, the budget and the timeline. For an identity, that covers the business, where the identity will appear and any existing positioning.
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Step 2
Proposal and scope
A written proposal and a scope document, so both sides know exactly what is being built. The scope lists the identity elements and where they apply.
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Step 3
Milestone plan
The scope is broken into milestones, each with its own deliverable and date. Work begins on an advance of 50 to 70 percent, taken in milestones only on large projects, and the balance is paid before delivery, after your final test.
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Step 4
Build, milestone by milestone
Work is delivered one milestone at a time. Each is reviewed and signed off before the next one starts, so nothing is discovered at the end. For example, the logo is signed off before the wider identity is built around it.
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Step 5
Testing and handover
Everything is tested, then handed over with a walkthrough so the client's own team can run it. The identity is checked at different sizes and on different surfaces.
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Step 6
Launch
The identity goes live across the places it was scoped for.
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Step 7
Support after launch
One month on short projects, three months on long ones. Longer cover is available as a retainer.
How long does visual identity design take, and what affects the cost?
Logo and visual identity on its own typically takes about 1 week at Digital Hub, and a full branding project, from the name through to packaging, 35 to 45 days. These are normal ranges, not best cases, and scope moves them.
Digital Hub publishes no prices or packages. These factors shape the quote.
| Factor | How it changes the quote | |
|---|---|---|
| Scope of the identity | A logo alone is smaller than a full system with colors, type and usage rules. | — |
| Applications | Each place the identity must work, such as signage, stationery, social profiles and packaging, adds design and testing. | — |
| Variations | Versions for dark backgrounds, small sizes and different layouts add work to the logo. | — |
| Review rounds | The number of feedback rounds agreed at the start sets the schedule and the effort. | — |
| Guidelines | A written guidelines document is scoped on top of the identity itself. | — |
An identity carried onto the product
Digital Hub has branded food and fast-moving consumer goods (FMCG) product lines end to end, from the name through to the packaging design. The identity is designed so that it still works when it moves from a logo file onto a pouch, a box or a label.
Related branding services
The identity is usually scoped after brand strategy and positioning, which gives the design its direction, and before packaging design, which carries the identity onto physical products.
Start a logo and identity project
Describe the business and where the identity will appear, and you will get a written proposal and scope.
Questions
What is a visual identity?
A visual identity is the set of design elements that make a brand recognizable: the logo, the colors, the typefaces, the style of imagery and the rules for combining them. The logo is one part. A complete identity lets any piece of material, from a signboard to a social post, look as if it comes from the same business.
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the whole system around it, including colors, type, layout rules and how the mark behaves at different sizes. A business that needs only a logo can buy one, but a business that publishes many kinds of material usually needs the full identity to keep them consistent.
Does logo design come with brand guidelines?
Brand guidelines are a separate deliverable that records how the identity is used. Digital Hub scopes them with the identity when you need them, and where they are in scope they are part of the handover. The proposal and scope document states exactly which files and documents you receive.
How long does logo and visual identity design take?
Logo and visual identity on its own typically takes about 1 week at Digital Hub, and a full branding project, from the name through to packaging, 35 to 45 days. These are normal ranges, not best cases. The number of applications, such as stationery, signage and social profiles, moves the schedule.
Can Digital Hub design a logo for a business outside Pakistan?
Yes. Digital Hub accepts enquiries from anywhere and has worked with clients in Pakistan, the UAE and the UK. The quote form has a country field, and all work follows the same discovery call, scope document and milestone process whatever the client’s country.